Reach Your Community
Gulf News: The community’s mainstay and trusted newspaper for 50 years. If it’s happening on Waiheke, it will be in the Gulf News, from latest news, major events and bold opinion to school and sports reports, arts, local cinema reviews, what’s on and photo features. It also contains extensive listings for trades and services and is the go-to publication for classified adverts for rental properties, situations vacant, services and public notices. This thriving little paper aims to be informative, entertaining, well read by the whole family and respected above any other information platform for issues involving Waiheke. The Gulf News costs $3 to purchase. When our customers purchase our publication they are giving us permission to market to them – something that in the current market is a much sought-after position to be in. We have a weekly print run of 2300 and our readership numbers are 6200 per week from a population of 8500 residents. The Gulf News is published weekly on a Thursday and is sold at 24 locations throughout the island and on Sealink ferry services. Our target demographic is residents and those involved in this community.
In a survey of 121 households, we found that only four did not buy Gulf News each week (an enviable 97 percent penetration of the market) and that 2.2 people per home read the newspaper each week.